Singauto and South Korea’s PAYTTO have signed a Memorandum of Understanding covering exclusive distribution, full-service operations, and a roadmap toward local assembly in South Korea — marking Singauto’s formal entry into South Korea.
Key Highlights
- Strategic MOU signed between Singauto (Singapore) and PAYTTO (South Korea)
- PAYTTO designated as exclusive Korean distribution partner for S1 MPVs and logistics vehicles
- Product launch event planned at Namsan, Seoul
- PAYTTO to handle certification, sales, after-sales, and localised service
- Parties agreed to explore establishing a local assembly plant in South Korea
Singauto Signs Strategic Partnership with PAYTTO to Enter South Korean Market
Singauto has officially signed a strategic MOU with South Korea’s PAYTTO in Shanghai, marking the company’s formal entry into the Korean market and an important milestone in its global expansion strategy.
On the sidelines of the signing, PAYTTO’s executive delegation test-drove Singauto’s flagship S1 and logistics vehicles, and toured the company’s Shanghai Lingang manufacturing base. The delegation praised Singauto’s vehicle performance and manufacturing capabilities, expressing full confidence in the partnership’s commercial potential.
Under the agreement, PAYTTO will serve as Singauto’s exclusive partner in South Korea for S1 and logistics vehicles, overseeing local certification, sales, after-sales service, and operational support.
Both parties also agreed to jointly advance the establishment of a local assembly facility in South Korea to enhance supply chain efficiency, reduce operational costs, and strengthen market competitiveness.
This partnership represents a significant step in Singauto’s Asia-Pacific expansion, pairing Singauto’s product and manufacturing strengths with PAYTTO’s local channel, regulatory know-how, and on-the-ground operational expertise to build a scalable, competitive commercial vehicle ecosystem in South Korea and leverage that foothold for broader reginal growth.